Reputed brands are “Listening”. Users have now clearly understood the very public nature of social, So now it has become accepted – and even expected – that brands are listening to their customers’ conversations. Research reports from Markets and Markets, forecast that global spending on combined social media monitoring tools, including social listening will rise[…]
Fact of 2016: Nearly half the world is online And almost one-third of the world uses social media, according to the latest global snapshot. The key statistics for digital, social, and mobile media in 2016 are: 3.42 billion internet users, equaling 46% global penetration 2.31 billion social media users, delivering 31% global penetration 3.79 billion[…]
I can predict almost for sure that in 2016: >50% of LinkedIn users online would be bored office staff disinterested in their current jobs and scrolling posts to look busy 1 out 2 ads (read sponsored posts) flashed on user’s feed on LinkedIn will be not related to his/her interests, yet advertisers will keep paying[…]