Marketers are failing to make the most of available data on digital platforms today
Fact of 2016: Nearly half the world is online And almost one-third of the world uses social media, according to the latest global snapshot. The key statistics for digital, social, and mobile media in 2016 are: 3.42 billion internet users, equaling 46% global penetration 2.31 billion social media users, delivering 31% global penetration 3.79 billion[…]