Marketers are failing to make the most of available data on digital platforms today

Fact of 2016: Nearly half the world is online And almost one-third of the world uses social media, according to the latest global snapshot. The key statistics for digital, social, and mobile media in 2016 are: 3.42 billion internet users, equaling 46% global penetration 2.31 billion social media users, delivering 31% global penetration 3.79 billion[…]

Win Before You Fight ! Book Launch

Proud to launch my first book about applications of Game Theory with my coauthor Rajan Kasture. While studying social psychology we  felt that knowledge of Game Theory was quite useful to understand various concepts of social psychology like pro social behavior, cooperation and conflict management. Psychology has developed tools to understand conflict management styles of[…]