Yesterday Google PR was on a overdrive, with their CEO Sundar Pichai launching the Digital Unlocked program for Indian SMEs. So after a long period, SMEs are back in focus for national debate. The Digital Unlocked program is set to provide training and tools for SMEs to leverage the power of digital for their growth. I have[…]
I have started noticing the accelerated action about VR (Virtual Reality) devices, thanks to Oculus, Facebook & Samsung. As a cynic, I would brush aside these headsets as ‘bulky gimmicks’ which may not have a real reality. But wait, once experienced, these devices throw up a new set of possibilities, early signs of which are[…]
Reputed brands are “Listening”. Users have now clearly understood the very public nature of social, So now it has become accepted – and even expected – that brands are listening to their customers’ conversations. Research reports from Markets and Markets, forecast that global spending on combined social media monitoring tools, including social listening will rise[…]
Fact of 2016: Nearly half the world is online And almost one-third of the world uses social media, according to the latest global snapshot. The key statistics for digital, social, and mobile media in 2016 are: 3.42 billion internet users, equaling 46% global penetration 2.31 billion social media users, delivering 31% global penetration 3.79 billion[…]
I can predict almost for sure that in 2016: >50% of LinkedIn users online would be bored office staff disinterested in their current jobs and scrolling posts to look busy 1 out 2 ads (read sponsored posts) flashed on user’s feed on LinkedIn will be not related to his/her interests, yet advertisers will keep paying[…]