Its Here ! Marketing Reality with 'Virtual Reality'

Posted on April 6, 2016 by harishkeswani

I have started noticing the accelerated action about VR (Virtual Reality) devices, thanks to Oculus, Facebook & Samsung. As a cynic, I would brush aside these headsets as ‘bulky gimmicks’ which may not have a real reality. But wait, once experienced, these devices throw up a new set of possibilities, early signs of which are[…]

Content creation cannot be a after- thought !

Posted on August 25, 2015 by harishkeswani

It’s amazing, given how vital it is to success in brand marketing, that very often content has been an afterthought – a sub-section of the sub-section on developing the new site or social media campaign, which is part of the big, shiny marketing plan. Creating a content strategy gives us the space to ask: why[…]