Yesterday Google PR was on a overdrive, with their CEO Sundar Pichai launching the Digital Unlocked program for Indian SMEs. So after a long period, SMEs are back in focus for national debate. The Digital Unlocked program is set to provide training and tools for SMEs to leverage the power of digital for their growth. I have[…]
I just read the big news of today, Microsoft’s acquisition of LinkedIn. It immediately brought my thoughts to a SWOT for the new entity. While the longer term outlook is yet to be envisaged, one immediate area which Microsoft can look at is combining the power of Skype with LinkedIn. The combination of Skype’s collaboration[…]
I have started noticing the accelerated action about VR (Virtual Reality) devices, thanks to Oculus, Facebook & Samsung. As a cynic, I would brush aside these headsets as ‘bulky gimmicks’ which may not have a real reality. But wait, once experienced, these devices throw up a new set of possibilities, early signs of which are[…]
Reputed brands are “Listening”. Users have now clearly understood the very public nature of social, So now it has become accepted – and even expected – that brands are listening to their customers’ conversations. Research reports from Markets and Markets, forecast that global spending on combined social media monitoring tools, including social listening will rise[…]
Fact of 2016: Nearly half the world is online And almost one-third of the world uses social media, according to the latest global snapshot. The key statistics for digital, social, and mobile media in 2016 are: 3.42 billion internet users, equaling 46% global penetration 2.31 billion social media users, delivering 31% global penetration 3.79 billion[…]
I can predict almost for sure that in 2016: >50% of LinkedIn users online would be bored office staff disinterested in their current jobs and scrolling posts to look busy 1 out 2 ads (read sponsored posts) flashed on user’s feed on LinkedIn will be not related to his/her interests, yet advertisers will keep paying[…]
Proud to launch my first book about applications of Game Theory with my coauthor Rajan Kasture. While studying social psychology we felt that knowledge of Game Theory was quite useful to understand various concepts of social psychology like pro social behavior, cooperation and conflict management. Psychology has developed tools to understand conflict management styles of[…]
It’s amazing, given how vital it is to success in brand marketing, that very often content has been an afterthought – a sub-section of the sub-section on developing the new site or social media campaign, which is part of the big, shiny marketing plan. Creating a content strategy gives us the space to ask: why[…]
Challenges Faced by Entrepreneurs Traditionally if one asks me what are the three main challenges faced by entrepreneurs in India an experts answer would be: firstly removal of state-imposed barriers for starting businesses; secondly the availability of finances; and thirdly education & nurturing. First, entrepreneurship is now being encouraged in India by systematic attempts at[…]
Starting Up Your Own Business Can Be Easy If Done Properly Presently, India is at a very crucial phase of evolution. A lot is happening in the nation. The new government is not leaving any stone unturned to pull it from the phase of misery. Under that action, they are encouraging the importance of education[…]