SERVICES
Lead Generation Strategy
My expert framework driven lead generation strategy pulls highly-qualified sales leads into your pipeline and adds measurable results to your bottom line. My team of business development specialists use proven techniques for generating sales leads, event registrations, market opportunities and brand awareness on a consistent basis over short or long periods.
Social Media Strategy
Want to create an enviable social strategy? I will help your business team figure out the media mix which will work best with your business and focus on the platforms that best reflect your business’s mission. My team has access to my proven strategies for B2B & B2C marketing on facebook, LinkedIn, Twitter, Instagram & Tumblr. We also help you to track, assess & improve your social media brand equity.
Brand NCompass Strategy
Our Brand NCompass framework brings together all forms of digital (search, display, social, email, marketing automation, CRM, tracking and reporting) into a single synergistic platform. A well-executed Brand NCompass strategy turns prospects into customers, customers into brand loyalists and loyalists into advocates. It turns your marketing efforts into marketing assets that add equity and value to your organization.
LEAD CATAPULT FRAMEWORK
With a combined experience of over 20 years in running successful companies and regularly exceeding our clients expectations, we have the ideal background to help clients businesses obtain high returns from their marketing strategies.
Lead generation is still the focal point of doing business and this fact applies both to online or traditional methods of generating prospects that eventually can be converted to paying customers.
There are many methods of generating leads online but making use of my time-proven framework should put your business at the forefront of making headway & generating favourable returns from your digital marketing budget.
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% Digital Maketing Managers
are relying on good quality content & SEO as their primary lead generation strategy
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% of Internet Users
check their email INBOX at least 6 times in a day
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% Facebook users
are most likely to purchase recommendations from the brands they follow
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% Advertisers
are planning to increase their PPC ads budget by atleast 35% in 2016-17
THE TEAM
Harish Keswani
Implementation Partner
Blog Updates
Will Google Accelerate Indian SME’s Digital Transformation?
Yesterday Google PR was on a overdrive, with their CEO Sundar Pichai launching the Digital Unlocked program for Indian SMEs. So after a long period, SMEs are back in focus for national debate. The Digital Unlocked program is set to provide training and tools for SMEs to leverage the power of digital for their growth. I have[…]
LinkedIn integration with Skype can prove to be a winning combination for Microsoft
I just read the big news of today, Microsoft’s acquisition of LinkedIn. It immediately brought my thoughts to a SWOT for the new entity. While the longer term outlook is yet to be envisaged, one immediate area which Microsoft can look at is combining the power of Skype with LinkedIn. The combination of Skype’s collaboration[…]
Its Here ! Marketing Reality with 'Virtual Reality'
I have started noticing the accelerated action about VR (Virtual Reality) devices, thanks to Oculus, Facebook & Samsung. As a cynic, I would brush aside these headsets as ‘bulky gimmicks’ which may not have a real reality. But wait, once experienced, these devices throw up a new set of possibilities, early signs of which are[…]
Top 7 Reasons why your Company should “Listen”
Reputed brands are “Listening”. Users have now clearly understood the very public nature of social, So now it has become accepted – and even expected – that brands are listening to their customers’ conversations. Research reports from Markets and Markets, forecast that global spending on combined social media monitoring tools, including social listening will rise[…]
Marketers are failing to make the most of available data on digital platforms today
Fact of 2016: Nearly half the world is online And almost one-third of the world uses social media, according to the latest global snapshot. The key statistics for digital, social, and mobile media in 2016 are: 3.42 billion internet users, equaling 46% global penetration 2.31 billion social media users, delivering 31% global penetration 3.79 billion[…]
My 5 predictions about LinkedIn usage in 2016
I can predict almost for sure that in 2016: >50% of LinkedIn users online would be bored office staff disinterested in their current jobs and scrolling posts to look busy 1 out 2 ads (read sponsored posts) flashed on user’s feed on LinkedIn will be not related to his/her interests, yet advertisers will keep paying[…]
Win Before You Fight ! Book Launch
Proud to launch my first book about applications of Game Theory with my coauthor Rajan Kasture. While studying social psychology we felt that knowledge of Game Theory was quite useful to understand various concepts of social psychology like pro social behavior, cooperation and conflict management. Psychology has developed tools to understand conflict management styles of[…]
Content creation cannot be a after- thought !
It’s amazing, given how vital it is to success in brand marketing, that very often content has been an afterthought – a sub-section of the sub-section on developing the new site or social media campaign, which is part of the big, shiny marketing plan. Creating a content strategy gives us the space to ask: why[…]
Changing Entrepreneurial Mindset in India Today
Challenges Faced by Entrepreneurs Traditionally if one asks me what are the three main challenges faced by entrepreneurs in India an experts answer would be: firstly removal of state-imposed barriers for starting businesses; secondly the availability of finances; and thirdly education & nurturing. First, entrepreneurship is now being encouraged in India by systematic attempts at[…]
Starting Up!
Starting Up Your Own Business Can Be Easy If Done Properly Presently, India is at a very crucial phase of evolution. A lot is happening in the nation. The new government is not leaving any stone unturned to pull it from the phase of misery. Under that action, they are encouraging the importance of education[…]